Meesho Size Chart: How to Measure and Cut Size Returns

The size chart is the cheapest return-reducer you have. To make one buyers can trust, measure your actual garments, not a generic template: lay three pieces of each size flat, measure chest, waist, length and the other key points, use the middle value, and publish it in both inches and centimetres, with a line on how the fabric fits. Then put that chart in your listing images, because many buyers never read the description.

Wrong size is one of the most common return reasons in apparel, and every return costs you both legs of shipping with no sale at the end. A chart that matches the product is how you stop paying for it.

Why generic size charts cause returns

Most new sellers copy a standard chart that says "M = 38 inch chest" for every product. The problem is that manufacturers do not agree. One supplier's M is another's S, a straight kurti and an A-line kurti of the same size measure differently, and stretch fabric fits differently from cotton.

The buyer orders by your chart. If the chart describes some other garment, the parcel comes back marked "size issue", and you pay forward shipping plus reverse shipping on an order that earned nothing. How much that costs is set out in Meesho return charges and RTO.

Garment measurement vs body measurement

This is where most charts go wrong, so decide which one you are publishing:

• Garment measurement: the size of the clothing itself, measured flat. This is what you can measure accurately and what you should publish.
• Body measurement: the size of the person who fits it. A garment always measures a little bigger than the body it fits, because it needs room to move.

The clearest charts show the garment measurement and add one helpful line such as "chest 40 inch, fits bust up to about 38 inch". Never publish a body measurement and call it the garment size.

Step by step: measuring for the chart

You need a soft measuring tape, a flat table and three pieces of each size.

1. Lay the garment flat, buttoned or zipped, with no stretching or folds.
2. Measure chest: straight across from one armpit seam to the other, then double it for the full chest.
3. Measure waist: across the narrowest part, then double it.
4. Measure hip (for kurtis, dresses and bottoms): across the widest part near the bottom of the side seam, then double it.
5. Measure length: from the highest point of the shoulder straight down to the hem.
6. Measure shoulder: from one shoulder seam to the other across the back.
7. Measure sleeve: from the shoulder seam to the cuff.
8. For bottoms: waist (relaxed and stretched if elasticated), hip, inseam and full length.
9. Repeat on all three pieces and use the middle value, not the biggest. Stitching varies, and the middle value is what most buyers will receive.
10. Write it down in inches, then convert to cm (multiply by 2.54) and round to the nearest half.

If two of your three pieces differ by more than about an inch, that is a supplier quality problem worth raising before you list, not after the returns start.

What a good size chart looks like

The numbers above show the layout only. Publish your own measurements.

Under the chart, add three short lines:

• Fit: "Regular fit. If you are between sizes, choose the bigger one."
• Fabric: "Rayon, slight stretch" or "Cotton, no stretch".
• Tolerance: "Measurements may vary by up to half an inch."

Free size and stretch fabrics

"Free size" is not a size chart. A buyer still needs to know whether it fits a 36 inch bust or a 44 inch one. Publish the garment's actual measurements and the range of body sizes it fits.

For stretch and knitted fabrics, give the relaxed measurement and say how much it stretches. A legging that measures 26 inches at the waist relaxed and stretches to 36 should say both.

Where to put the chart

1. In the listing images. A size chart image in one of the slots after the main photo is seen by far more buyers than text in the description. Keep it large and readable on a phone. The image rules are in Meesho product image requirements.
2. In the size details the listing form asks for, filled with the same numbers, so the platform's own size information agrees with your image.
3. In the description, as a short version for buyers who scroll.

Make the chart image square and simple: white background, dark text, big numbers. The free image resizer exports it at the right square size.

Checking whether it worked

Watch your return reasons for that product over the next few weeks. If "size issue" returns drop, the chart is doing its job. If they do not, the most common causes are:

• The chart still describes a different garment (re-measure).
• The size on the label of the garment does not match the size you listed.
• Buyers consistently choose too small, which you can fix with the "choose the bigger size" line.

Size problems also show up as 1 and 2 star ratings, which drag down visibility. The quality score calculator shows how much damage the bad ratings already received are doing, and why fixing the cause comes before collecting new ratings.

FAQ

How do I make a size chart for Meesho?

Measure three pieces of each size flat with a soft tape (chest, waist, hip, length, shoulder, sleeve), use the middle value, and publish it in inches and centimetres with a line about fit and fabric. Add it to your listing images as well as the size fields.

Size chart kaise banaye?

Har size ke teen piece table par seedha bichhao, inch tape se chest, waist, hip, length aur shoulder napo, aur beech wala number lo. Chart inch aur cm dono mein banao, fabric aur fit ki ek line likho, aur chart ko listing ki photo mein bhi daalo.

Should I give garment size or body size?

Give the garment measurement, because that is what you can measure exactly, and add a line saying what body size it fits. Never label a body measurement as the garment size.

Can I use one size chart for all my products?

Only if every product genuinely measures the same, which is rare. Different suppliers and cuts measure differently, so measure each style.

How do I convert inches to centimetres?

Multiply inches by 2.54. For example, 38 inches is about 96.5 cm.

Why am I still getting size returns with a size chart?

Usually the chart does not match the garment, the garment's own size tag does not match the listing, or buyers are picking too small. Re-measure, check the tags, and add a clear "if between sizes, choose bigger" line.

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Listings that cut returns, from photos to size charts, are covered step by step in the Meesho A-Z Course. See what each return costs in the free Meesho profit calculator.